Different markets take well to different strategies—tailoring your marketing efforts to reach various demographics of customers on a familiar level will make the relationships seem more personal. This can establish a trust between the company and its customers.
Having a consistent message across all channels should be a priority for any business. The key to creating a brand your audience can trust is by creating a consistent message for your customer.
Lead nurturing has become an integral part of a successful marketing strategy - specifically when building relationships with potential buyers across multiple channels, even if they are not current looking to purchase a product or service at that specific time. Potential buyers do not become customers overnight - they require marketing over time to build trust with a company.