Rize Athletics collaborated with Pearl Marketing for a complete brand strategy including market research, new design concepts and a newly developed website. The goal of the project was to build brand awareness for this start-up business and generate new revenue opportunities. Pearl Marketing conducted a marketing audit and SWOT analysis to determine strategies for driving visitors to the facility. Pearl advised on social media and email marketing strategies to increase brand awareness and engage potential customers. Through these combined efforts, Rize has seen an 80% increase in website traffic coming from organic Google searches and a 100% increase over projected sales.