Why Choose Pearl
Our StrategyWe tailor marketing plans that fit our client’s needs and budget. Here is the breadth of our capabilities:
Who are you? Our initial meeting provides the opportunity to learn about each other’s companies. We want to hear about your company history, your services and/or products, your people, your accomplishments and challenges, and your goals.
What is unique about your company? We will conduct an objective analysis of your brand that includes understanding: your company’s unique value; how you represent your brand; what messages you convey; where you position your brand; and your return on investment.
Who are your target customers? Our market study will identify your target market, describe their buying behaviors, reveal your competition, and provide suitable strategies for advancing your brand.
Are you open to change? Change can be difficult, but it is necessary in an ever evolving market. We will work closely with you to revitalize your brand image (ie. logo, website, media), develop impactful value-added messaging, and create a go-to-market plan (ie. marketing strategy).
Marketing Strategy Implementation
How do you connect with consumers? We will execute on a multi-tiered marketing initiative to expand brand awareness and engage new and existing customers.
How effective are the marketing initiatives? We use advanced analytical techniques to measure consumer impressions and actions. When cross-referenced against company leads and sales, we are able to provide the actual return on investment.